Feeding College Fan Passion

Fueling Champions

GAMECHANGING SOLUTIONS

Victory Snacks creates a full line of quality, private-label snacks and beverages for leading university brands, providing a royalty for athletic programs for every item sold. Our unique custom-branding is designed to help generate additional revenue and raise the school’s profile in the community and region.

Our Partners

University of Houston

The design of the snack and beverage program for the University of Houston goes by the name Houston TX, but what makes this package design unique is the combination of visual elements – the cougar, the UH color, and the 3rd Ward Tuff badge – that deliver a familiar and identifiable vibe to the University and its hometown.

Florida Atlantic University

Paradise Fare celebrates the vibrant spirit of the FAU and Boca Raton community with a bold pop art aesthetic and Miami Art Deco flair. Inspired by the iconic pink arches of the Boca Resort and Beach Club, the brand blends vivid colors, retro-modern patterns, and a touch of tropical glamour, creating a stylish nod to coastal living.

University of South Alabama

Rooted in South Alabama’s strong sense of pride, J’s is named after the university’s mascot and showcases an illustration of Dauphin Street in Mobile, a cherished local landmark. The collegiate-inspired logo is designed for versatility, allowing easy customization across various products. Together, these elements create a cohesive brand that proudly represents both the University of South Alabama and the Mobile region.

Comprehensive
Marketing Programs

SPREADING THE GOSPEL

Creating a product for your school is just the beginning. We drive scaled awareness and sales through comprehensive, cross-platform marketing. Our approach includes website and social channel development, collaborations with student-athletes, influencers, and podcasts, and high-end TV ad productions airing on major networks and streaming platforms. We amplify reach through localized out-of-home (OOH) marketing, in-store promotions, and optimized digital sales strategies using A/B testing and data-driven insights.

Additionally, collaborative email marketing to alumni and student lists ensures direct engagement with dedicated fanbases, maximizing brand impact and revenue growth. Our marketing and advertising support helps place all these products in local and regional retail venues such as convenience and grocery stores, bars, restaurants, and gift shops.

With our integrated vending machines across campus, the schools’ products will be visible to every student, employee, and visitor 24/7. Whether the products are in the school’s stadium, online, or retail, we have covered every imaginable way to generate revenue for the NIL program.