Meet us at the
2026 PGA Show in Orlando!
(January 20–23, Booth #3385)
Victory on the Green
Elevated Experience
Victory Links partners with golf facilities to build and expand their brand, by providing our high-quality snacks and beverages, Playthru. Playthru can drive incremental revenue while elevating the golfer experience. Our products are designed specifically for on-course retail—portable, premium, and built to perform throughout the round.
With Playthru, we’ve developed a ready-to-deploy portfolio of best-selling snacks and beverages that clubs can offer immediately or customize to reflect their own identity. From packaging to product mix, Victory Links removes the friction from private labeling—so operators can increase margins, strengthen their brand, and simplify operations.
We can also discuss developing a custom-branded product line for your course, club or venue.
More revenue. Less complexity. Better golf.
Playthru Product Portfolio
Strawberry Lemonade Smooth Seltzer
Tropical Pineapple Smooth Seltzer
Key Lime Smooth Seltzer
Cherry Lime Smooth Seltzer
Honey Jalapeno Ham Stick
Orange Marmalade Ham Stick
Honey Jalapeno Ham Bites
Orange Marmalade Ham Bites
Coming Soon
A new generation of hydrogen-based, low-calorie sodas with smooth carbonation and modern flavors—crafted to refresh without weighing down the round. Designed for golfers, they deliver great taste, lighter calories, and effortless drinkability from the first tee to the final putt.
The Playthru snack lineup is also expanding. Popcorn, sunflower seeds, and more are on the way—bringing more choice, more variety, and the same Playthru commitment to performance, portability, and flavor, built specifically for golf.
Interactive Vending Machines
Modern vending machines throughout your facility and on the course help add revenue all day, every day. With your venue name printed on the customized machines, inviting your members or visitors to experience seamless ordering through their club account or a QR code, charged directly into your POS platform. These machines are priced to give you an immediate return on investment.
Leasing services are provided through Brewery Finance.
